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The Sync
Project Type
Media Company
Date
March 2020 - June 2023
The Sync Up
The Sync
The Sync Podcast
The Sync Uncut
The Sync Podcast Clips
The Sync was a pop-culture news and comedy-themed TikTok show I co-founded during COVID. What began as a single account quickly grew into a full-fledged media brand. We posted daily, launched skit and vlog channels, started a podcast (which became our most recognized platform), and built a long-form YouTube channel. This was all fueled by a strong cross-platform posting strategy and intentional copywriting.
As our audience expanded, so did our vision. Over the following years, we began consulting for other creators and podcasts, helping them scale their personal brands and unlock new opportunities through our expertise, strategy, and industry connections.
At our peak we garnered 20M unique viewers across platforms with our biggest account The Sync Up on TikTok amassing 3.8M followers averaging 1M views per video.
